Marketing Associate
Closed
DIOM HOLDING COMPANY
Riyadh, Saudi Arabia
JOB-001025
Job type
Full Time
4
years of experience minimum required.
Riyadh, Saudi Arabia
Thursday, 27 Feb, 2025
last apply date
The Marketing Associate is responsible for supporting and implementing marketing plans aimed at promoting DIOM locations and services and increasing brand awareness; coordinating with external marketing agency ensuring all marketing campaigns are executed as per plan; collaborating with cross-functional teams to develop and execute marketing plans, monitoring and reporting marketing campaigns performance and outcomes.
Marketing Campaigns Planning & Coordination
- Monitor market and competitive landscape to identify opportunities and challenges and make recommendations for marketing campaigns.
- Plan and develop marketing campaigns based on marketing strategy aligned with overall business objectives.
- Plan, execute, and optimize marketing campaigns across multiple channels, such as digital, social media, events, outdoor and conventional media.
- Analyses market data and consumer insight to identify target audience, positioning, and communication for marketing campaigns.
- Coordinate with internal teams, external agencies, and suppliers to ensure timely and effective execution of marketing campaigns.
- Maintain good working relationships with external marketing partners/agencies to ensure successful delivery of marketing campaigns.
- Develop and deliver marketing campaigns briefs to the external marketing partners, provide clear direction and monitor performance to ensure adherence to marketing campaigns schedule, timelines, budgets, and quality standards.
- Evaluate external marketing partner/agency proposals, negotiate contracts, and manage agency budgets and payments.
- Collaborate with external marketing partner/agency to develop and execute marketing plans, campaigns, and creative assets.
- Measure and submit data-driven recommendations and report to BD Manager related analyzing marketing campaigns outcomes, performance metrics and insights.
Brand Development
- Develop brand identity, positioning, and messaging for the organization and its locations/services through consumer and market research.
- Develop a research-based brand strategy and execute marketing campaigns aimed at communicating brand message.
- Ensure consistency and compliance with brand guidelines across all marketing materials, communications, and touchpoints.
- Ensure availability of print materials like catalogues and other branding materials like giveaways etc. at DIOM locations.
- Utilize DIOM website for building the brand effectively and creatively.
Public Relation:
- Write press releases, speeches, and other communication materials.
- Establish and maintain relationships with media outlets, journalists, and influencers.
- Monitor and manage the company's public image, responding to media inquiries and crisis situations.
- Collaborate with internal teams (marketing, social media, etc.) to ensure consistent messaging.
- Organize and coordinate press conferences, media interviews, and public events.
- Track and analyze PR campaign effectiveness using key metrics.
- Stay updated on industry trends and news to proactively manage the company’s reputation.
